Success Stories
29
2025
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10
Entering Japan’s core healthcare market, with a focus on the 2026 Japan International Healthcare Exhibition (WHX OSAKA).
Following the successful inaugural edition held in Osaka in June 2025, WHX OSAKA 2026 will once again set sail, striving to establish an authoritative platform for global healthcare companies to access the Japanese market, showcase their innovations, and forge industry connections.
Author:
WHX OSAKA
2026 Japan International Medical and Healthcare Exhibition
Osaka, Japan
— July 2–4, 2026 —
Japan International Medical and Healthcare Exhibition (World Health Expo, abbreviated as WHX OSAKA) is a premier healthcare industry event strategically developed by Informa Markets, a leading global exhibition organizer. Following the successful inaugural edition held in Osaka in June 2025, WHX OSAKA 2026 will once again set sail, Committed to building an authoritative platform for global healthcare companies to access the Japanese market, showcase innovative achievements, and foster industry connections.
This year’s exhibition will focus in depth on cutting-edge medical devices, smart healthcare and digital health, health management and elderly care & rehabilitation, as well as biotechnology—covering these core sectors comprehensively. Technological Innovation, Regulatory Compliance, and Global Business Expansion and other key issues. The exhibition not only helps Japanese domestic companies expand into overseas markets but also provides an important platform for international enterprises to gain a deeper understanding of the future prospects of Japan’s healthcare industry.
As a key component of Informa Markets’ comprehensively upgraded “World Health Expo” series, WHX Osaka remains committed to advancing the global healthcare sector, aiming to precisely address the pressing needs of the Japanese market while continuously driving innovation and growth across the industry.
The successful inaugural edition of WHX OSAKA in 2025 fully demonstrated the market’s strong endorsement of this new platform, while also laying a solid foundation of exhibitors and visitors and establishing a robust brand reputation for the 2026 event. According to official data, the first show achieved the following impressive results:
1. Exhibitor Scale: In total, more than 420 high-quality companies from around the world and Japan are participating, covering the entire industry chain—from cutting-edge medical devices to comprehensive healthcare solutions.
2. Quality of Professional Visitors: It successfully attracted more than 9,000 professional visitors from the medical devices and healthcare sectors, including procurement decision-makers, hospital administrators, engineers, and distributors, thereby fostering an environment conducive to efficient business networking.
Japan’s healthcare market is renowned for its high standards, high value, and substantial demand driven by an aging population, offering sustained growth opportunities for companies worldwide.
1. Urgent Social Needs of the Elderly
Japan is one of the countries with the highest levels of population aging in the world. According to data from Japan’s Ministry of Health, Labour and Welfare, the proportion of the population aged 65 and over has consistently exceeded 29%. This rigid demographic structure is driving substantial market demand in areas such as chronic disease management, home-based elderly care, rehabilitation and nursing equipment, and telemedicine technologies.
2. Policies encourage technological innovation
The Japanese government is actively promoting the digitalization and efficiency enhancement of the healthcare system. Its national strategy explicitly encourages innovation and application in areas such as digital therapeutics (DTx), AI‑assisted diagnostics, and telemedicine, while also providing policy support—including accelerated review pathways—to facilitate the market entry of relevant products.
3. Industrial Agglomeration Effects in the Kansai Region
The Kansai region, where Osaka is located, serves as the economic and innovation hub of western Japan, home to a robust cluster of biopharmaceutical and advanced medical-device industries. This region is home to numerous world-class research institutions and a wealth of talent, offering resident enterprises abundant opportunities for collaboration and access to diverse market channels.
Building on the proven success of the inaugural exhibition and the boundless potential of the Japanese market, The 2026 Japan International Healthcare Exhibition (WHX OSAKA) has officially opened for booth reservations!
This will be a strategic step for you to leverage the power of a reputable platform and enter Japan’s high-end healthcare market. By participating in the exhibition, you will engage directly with discerning professional buyers, gather first-hand market insights, and enhance your brand’s visibility and influence across the Asia-Pacific region.
Exhibition booth space is in short supply; early booking grants you additional benefits. Contact us now to secure your booth and co-create the future together!
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