Making its mark in the Middle East! REHACARE lands in Dubai.

Düsseldorf/Dubai, October 2025 – The world’s leading trade fair for rehabilitation and assistive technologies — REHACARE International The organizer, Messe Düsseldorf, recently announced a strategic partnership with Nadd AlShiba, a UAE‑based public relations and event management company. Under this collaboration, Messe Düsseldorf has officially acquired a stake in a leading assistive technology trade fair in the Middle East. AccessAbilities Expo This move will significantly enhance the REHACARE brand’s influence in the global market.

The cooperation agreement was officially signed during the seventh AccessAbilities Expo held in Dubai, witnessed by His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the UAE Supreme Council for the Rights of People with Disabilities. This milestone marks Düsseldorf Exhibition Group’s first-ever collaboration in the medical rehabilitation sector in the Middle East. By pooling the strengths and resources of REHACARE in Düsseldorf and the AccessAbilities Expo in Dubai, the two parties will jointly advance the global development of assistive technologies, rehabilitation services, and social inclusion.

Wolfram N. Diener, President and CEO of Messe Düsseldorf Group He emphasized: “This collaboration is not a mere replication of the REHACARE model; rather, it aims to establish a complementary dual-platform strategy. The AccessAbilities Expo will continue to serve as the region’s flagship platform, operated under the leadership of the Dubai team. Our strategic partnership—particularly through our newly established Gulf office—will enable it to synergize with REHACARE’s global networks in Düsseldorf and China. Concrete measures include co‑developing conference content, sharing exhibitor and buyer resources, and enhancing the international visibility of innovative enterprises, thereby breaking down geographical barriers and fostering the global flow of ideas, technologies, and trade.”

Marius Berlemann, Chief Operating Officer of Messe Düsseldorf Group He added, “Through the AccessAbilities Expo, we are steadily expanding REHACARE’s global footprint. This collaboration leverages our expertise and Dubai’s strategic location, while also opening up new opportunities for technological innovation, knowledge sharing, and capacity-building for people with special needs in the Middle East.”

Ghassan Suleiman, CEO of Nadd AlShiba Company He stated: “Our collaboration with Messe Düsseldorf, a global leader in the exhibition industry, is truly exciting. As an industry benchmark, REHACARE International has successfully established an outstanding platform for business and networking. This partnership will build on that proven model, leveraging complementary strengths to drive innovative practices in Dubai and foster the holistic development of people with special needs across the region.”

Ghassan Suleiman specifically noted that this collaboration will further strengthen Dubai’s position as a global hub for assistive technologies, attract international investment, and introduce best practices in the rehabilitation sector. This strategic initiative aligns seamlessly with the Dubai 2033 Economic Agenda (D33), which aims to transform Dubai into a world‑class city for living, working, and visiting, while also resonating with the Dubai Social Agenda 33, which champions a high‑quality, affordable healthcare system accessible to all. At its core, this agenda seeks to build a social support framework that ensures equal opportunities and inclusive development.

The importance of assistive technologies and inclusive solutions is increasingly evident worldwide, particularly in the Middle East, where demographic shifts, a wave of medical innovation, and growing social awareness are jointly fueling a surge in investment in accessible environments and empowerment initiatives. Through this strategic realignment, Düsseldorf Exhibition Group has clearly articulated its ambition to establish the REHACARE brand family as a global hub for assistive technology and inclusive innovation, creating a worldwide network anchored by three key pillars: Düsseldorf, Suzhou, China, and Dubai.