【EXPOMED EURASIA】A Must-Choose for Eurasian Market Expansion: Booth Reservations for the 2026 Turkey International Medical Exhibition Now Open~

EXPOMED EURASIA

From April 16 to 18, 2026, Istanbul, Turkey, will host the 33rd International Exhibition of Medical Devices, Diagnostic Laboratories, Pharmaceuticals, and Rehabilitation (EXPOMED EURASIA). As Turkey’s longest-running and most influential medical trade fair, EXPOMED EURASIA serves not only as a showcase for innovation and cutting-edge technologies in the healthcare sector but also as a premier platform for companies to expand into international markets and forge global partnerships.

For Chinese enterprises, EXPOMED EURASIA not only represents direct access to Turkey—a blue‑ocean market with annual growth exceeding 12% and a high reliance on imports (85%)—but also serves as a strategic foothold to leverage its well‑established re‑export network—spanning the EU, Russia, and the CIS—to secure the “Made in Turkey” label, circumvent trade barriers, and penetrate the broader Eurasian and African markets. Turkish buyers have generally reported: “China’s medical devices offer unparalleled value for money, and market demand remains robust.”

Data from the previous exhibition

Market Overview and Analysis

1. High-Growth Potential Market

Turkey’s medical device market is valued at USD 2.2 billion, with an annual growth rate of 12%–14%, ranking it among the top 30 global healthcare markets. As a country spanning Eurasia with a population of 85.37 million, its healthcare demand continues to rise, and it has been ranked among the world’s top ten emerging markets.

2. Import Dependence and Cost Advantages

Turkey’s healthcare market is 85% reliant on imports, with China, the United States, and Germany among the primary sources. More than 5,000 local importers have established a well‑developed distribution network. Chinese products, with their significant cost-effectiveness, are highly favored in Turkey and neighboring markets.

3. Regional Transshipment Hub Status

Turkey is not only a major consumer market but also a strategic transshipment hub connecting Europe and Asia. Its medical devices are primarily re-exported to the European Union, Russia, and neighboring CIS countries, making it an ideal springboard for Chinese companies seeking to enter adjacent markets.

4. Government Strategic Support

Turkey’s Ministry of Health is vigorously advancing the national strategy of “Productive Healthcare,” aimed at fostering innovative ideas and positioning the healthcare sector as a global model. The Minister of Health stated unequivocally: “Healthcare will become one of the key drivers of our national economy.” Over the next five years, the government plans to allocate funds to upgrade medical infrastructure, It brings tremendous business opportunities to Chinese medical device companies.

Premium booth reservations are now open~