Joining Hands to Create the Future: The 2025 Expanded Board Meeting and Special Symposium of the Jilin Province Medical Device Industry Conclude Successfully

Our company’s representative, Zhao Xiaomei, began by outlining the current state of the international medical device market, noting that technological advancements and an aging population are driving sustained demand growth, thereby creating opportunities for Jilin Province–based enterprises to expand overseas. However, In the face of a complex international environment and intense market competition, companies encounter numerous challenges in selecting trade shows, formulating strategies, and enhancing the effectiveness of their exhibition participation. To this end, we have conducted a comprehensive classification of international medical trade shows based on size, geographic region, and sector, and thoroughly examined the distinctive features of each type. Through case studies, Zhao Xiaomei demonstrates how to strategically select exhibitions to maximize the benefits of participation—whether it’s a large-scale global event, a regionally focused show, or a specialized industry‑specific expo—providing practical, actionable recommendations for every scenario.

While sharing insights on overseas exhibition participation, Zhao Xiaomei further underscored the importance of key aspects such as exhibition selection, booth application, travel‑related service arrangements, booth design, and exhibit transportation, and advised companies to prepare thoroughly to ensure the smooth execution of their exhibition activities. At the same time, she provided a detailed overview of… Our company offers end-to-end services, including market consulting, overseas warehousing support, and localized operational strategies, designed to help businesses better adapt to the international market environment and strengthen their competitive edge. Drawing on years of experience, Zhao Xiaomei also shared insights into the rules governing overseas trade shows, the associated cost structure, and the order‑fulfillment process, while emphasizing the critical importance of product positioning, market‑expansion strategies, corporate strategic planning, and alignment with national policy priorities. In addition, she highlighted Jiayu Wode’s expertise in exhibition services and explained how we help companies mitigate risks and adapt to the trends of digital transformation.

Finally, our company’s representative, Zhao Xiaomei, drew on the successful case studies of numerous enterprises to provide an in-depth analysis of the key factors that companies should prioritize when selecting trade shows and formulating exhibition strategies, as well as the proven best practices they have accumulated. She clearly pointed out that, Enterprises must clearly define their product positioning, articulate a well‑defined market‑expansion strategy, and develop a sustainable exhibition‑participation plan accordingly. At the same time, they should remain committed to continuous innovation, align with national policy priorities, and steadily strengthen their capabilities to enhance their market competitiveness. During the Q&A and interactive session of the conference, attendees demonstrated keen interest in our company’s presentation, actively seeking expert advice on the challenges and obstacles their own enterprises face in expanding into international markets. In response to these issues, we drew on concrete case studies to offer pragmatic, actionable solutions and strategic guidance.