Focusing on Brazil, with outreach across South America—global healthcare leaders gather in São Paulo to explore the future of medicine.

The exhibition is renowned for its professionalism and comprehensiveness, drawing the attention of numerous healthcare product and service providers, manufacturers, distributors, wholesalers, retailers, importers and exporters, as well as technical service providers from around the world.

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Exhibition Overview

The Hospitalar International Medical Equipment Exhibition in São Paulo, Brazil, is one of the largest and most comprehensive medical equipment exhibitions in South America. The exhibition is renowned for its professionalism and comprehensiveness, drawing the attention of numerous healthcare product and service providers, manufacturers, distributors, wholesalers, retailers, importers and exporters, as well as technical service providers from around the world.

During the exhibition, the organizers will also host a series of seminars, forums, and business‑matching events, inviting industry experts and scholars, policymakers, and corporate leaders to engage in in‑depth discussions and exchanges on the latest trends, technological innovations, and policy frameworks shaping the healthcare sector. These initiatives not only offer attendees invaluable learning opportunities but also inject fresh momentum into fostering collaboration and driving the industry’s continued growth.

Exhibition introduction

# 01

Data from the previous exhibition

At the Hospitalar International Medical Equipment Exhibition held in São Paulo, Brazil, this May, cutting-edge products, services, and medical devices were showcased. This exhibition successfully attracted nearly 1,000 companies from over 100 countries and regions worldwide, as well as more than 90,000 professional visitors. Among them, Chinese exhibitors numbered over 400, accounting for a significant share, with their exhibition space exceeding 5,000 square meters.

# 02

Market Overview and Analysis

Demand-Driven: Fueling Market Expansion

As the largest market in Latin America, Brazil’s medical device sector serves a vast population of 213 million. According to Fitch Solutions’ 2022 forecast report, the Brazilian medical device market is widely regarded as promising, with an expected compound annual growth rate (CAGR) of 8.0% from 2021 to 2026, and its total market value projected to rise to US$5.9 billion. This robust growth is primarily driven by two key factors: First, there is the growing demand for high-quality medical equipment and services; second, the private health insurance market is booming, and government spending continues to rise. These factors collectively lay a solid foundation for the continued expansion of Brazil’s medical device market.

China leads Brazil’s trade, with local-currency transactions deepening cooperation.

According to relevant data, China is not only Brazil’s largest trading partner, but more than one-fifth of Brazil’s total imports come from China. , surpassing the United States to become the leading source. In 2022, China–Brazil bilateral trade reached US$171.49 billion (approximately RMB 1.2 trillion), up nearly 5% year on year, underscoring the strength and dynamism of their economic and trade ties. To further consolidate this cooperative foundation and facilitate bilateral trade, Brazil has reached an agreement with China to no longer rely on the U.S. dollar as an intermediary currency in trade settlements, opting instead for direct transactions in their respective national currencies. Brazil’s trade and investment promotion agency, ApexBrasil, expressed optimism, forecasting that this measure will effectively reduce transaction costs, further boost the expansion of bilateral trade, and create more favorable conditions for investment between the two countries.

São Paulo: The Economic and Trade Hub of Latin America

São Paulo, as the economic and trade hub of Latin America, exerts influence across numerous countries, including Argentina, Bolivia, Chile, Colombia, Cuba, El Salvador, Mexico, Paraguay, Peru, Uruguay, and Venezuela.

Demographic Transition: A New Challenge for Latin America

Latin America is undergoing significant demographic changes: more than 10 percent of its population is already aged 60 or older, and projections indicate that by 2050 this share will triple.