Success Stories

2026

Unveiling Latin American Business Opportunities—Seize the Mainstream Market in Latin America: Early-Bird Registration Now Open for HOSPITALAR 2027

From May 18 to 21, 2027, the 32nd edition of the Brazil International Medical Equipment Exhibition (HOSPITALAR) will open at the São Paulo Expo Center.

Author:

Exhibition Overview

Whenever the first autumn breeze of the Southern Hemisphere sweeps across São Paulo’s skyline, this bustling industrial and commercial hub of Latin America ushers in its most vibrant week of the year. From May 18 to 21, 2027, the 32nd edition of the Brazil International Medical Equipment Exhibition (HOSPITALAR) will open at the São Paulo Expo Center.

Thirty-three years of accumulated experience have established it as the industry’s annual benchmark. Today, HOSPITALAR is an indispensable cornerstone for any company seeking to build lasting influence in Latin America. As the largest and most influential trade show in the region, this year’s event maintains its eight‑track vertical‑sector format, spanning medical consumables, imaging equipment, IVD, rehabilitation devices, emergency‑care equipment, and cutting‑edge medical technologies—covering the full spectrum of the healthcare value chain. By directly connecting upstream manufacturers with downstream hospitals, clinics, long-term care facilities, and distributors, the exhibition creates a seamless end‑to‑end ecosystem, from technology showcases to on‑the‑ground procurement.

PART.01

Data from the previous exhibition

Participating countries and regions: 55
Exhibiting companies: over 1,270
Professional attendees: over 85,000 visits
Total exhibition area: 120,000 square meters
Concurrent professional conferences and forums: over 30 sessions
Number of Chinese companies participating: 386
Exhibition area of Chinese enterprises: nearly 5,400 square meters

PART.02

Why choose HOSPITALAR?

Latin America’s healthcare market is characterized by both opportunities and barriers. Each year, global exhibitors flock to São Paulo—some return empty-handed, while others establish a lasting presence and deepen their roots in the region. The difference often lies not in the product itself, but in the depth of one’s understanding of the market. — How does the local distribution network operate? How significant are regulatory barriers? Which product categories are driving genuine demand? Understanding the market is the first step to exhibiting effectively.

4 days of exhibition, 365 days of business connectivity

Through the Hospitalar Hub digital platform, exhibitor brand exposure and business matchmaking extend beyond the physical event to the entire year, ensuring that business opportunities do not end with the exhibition’s conclusion.

Chinese exhibitors have achieved economies of scale.

With 386 Chinese companies and nearly 5,400 square meters of exhibition space, the China Pavilion is HOSPITALAR’s largest international delegation, having achieved a significant scale effect.

The policy window in the Latin American market is opening.

Brazil has reduced import tariffs on medical devices from 14% to 9%, and with a market of over 200 million consumers, demand continues to grow—HOSPITALAR serves as a key gateway to this market.

The most effective customer acquisition method in Latin America

Over 85,000 industry professionals attend with purchasing budgets and wish lists—four days, one booth, delivering a concentrated, high‑impact outreach to Latin America’s key decision‑makers.

PART.03

Booth Reservation: Anchored in 2027—Act Now

Hospitalar 2027 booth reservations are now open!

Jiayu International, as the organizer’s officially designated agency.

Helping you reach São Paulo in one stop.

Early-bird discounts are available for a limited time, First come, first served!

Special reminder:

Effective April 10, 2025, holders of Australian, Canadian, and U.S. passports will be required to obtain a visa to enter Brazil. Those who already hold a valid physical visa are exempt from reapplying.

The door to the Latin American healthcare market has already opened.

And the key is in your hands.

Please call us for more information:

Beijing Jiayu Wode Exhibition Co., Ltd.

Phone: 010-67602050

Mobile: 18600907668

Why choose Jiayu International?

1. We focus deeply on the healthcare sector and avoid a broad‑industry approach. We understand products, buyers, and—above all—the regulatory landscape overseas.

2. Exhibition space is consistently available, with prime locations reserved first—no price hikes and no hidden pitfalls.

3. End-to-end managed services plus a local overseas team. We handle all complex issues in one seamless package, allowing you to operate with ease and focus on closing deals.

4. Unique value-added services that help businesses consolidate business leads, connect with purchasing groups, and implement localized marketing and operations—delivering a more efficient closing experience.

5. High repeat purchase rate among existing customers—word-of-mouth speaks for itself! With 20 years of service to over a thousand healthcare companies expanding overseas, we are a trusted partner delivering lasting value.

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