WHX Dubai 2027 — The must-choose first stop for expanding into the Middle East

The Middle East, the crossroads of three continents and five seas. Every January, Dubai becomes the global hub of the healthcare industry— WHX Dubai: the opening highlight of the year’s medical trade shows. 2027 January 25–28 The 52nd Arab International Medical Devices Exhibition—now rebranded as World Health Expo Dubai—will be held across two venues: the Dubai Exhibition Centre (DEC) and the Dubai World Trade Centre (DWTC).

The exhibition was first launched in 1975 and, in 2026, officially rebranded from Arab Health to WHX Dubai, marking its transition from a regional event to a global platform. Organized by Informa Markets and supported by the UAE Ministry of Health and Prevention, it showcases products across the entire healthcare value chain, including medical devices and equipment, imaging and diagnostics, consumables and consumer goods, rehabilitation and physiotherapy, digital health and IT solutions, as well as healthcare infrastructure and assets, and health and preventive care.

Looking back at the previous edition, the data speaks for itself.

• More than 180 countries and regions are participating in the exhibition.

• Over 4,300 exhibiting companies

• More than 235,000 healthcare professionals attended.

• More than 30 national pavilions are gathered on site.

• Over 680 Chinese enterprises, with a total exhibition space of 10,000 square meters.

The value of exhibiting—why are you here?

The United Arab Emirates’ “National Health Strategy 2031” continues to boost healthcare investment. More than 90% of the country’s medical equipment is imported, with imports accounting for as much as 96% of key categories such as high-end imaging systems and surgical instruments. The substantial demand gap represents the ideal entry point for Chinese medical device companies.

WHX Dubai is located in the world’s most globally connected business hub, bringing together local Middle Eastern buyers, hospital groups from around the globe, distributors, and government decision-makers—making it an ideal springboard for companies looking to expand into the Middle East and beyond.

The China–Arab CEPA has entered into force, and, combined with preferential policies in free-trade zones such as the Dubai Healthcare City (DHCC), it offers Chinese enterprises comprehensive benefits across the entire value chain, including tariff reductions and streamlined certification procedures. China’s exports of medical devices to the Middle East continue to grow, with particularly strong growth observed in niche segments like in vitro diagnostics.

Booths are now on sale—reserve yours without delay.

As the official designated agency of the organizer, Jiayu International cordially invites you to attend WHX Dubai 2027. Booth reservations are now in full swing—your efficient gateway to expanding into the Middle Eastern market and connecting directly with global buyers. In January, Dubai will be the epicenter of the global healthcare industry.

January 25–28, 2027

Dubai Exhibition Centre & Dubai World Trade Centre

Looking forward to meeting you.

Please call us for more information: