Success Stories
12
2026
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03
Though “small” in scale, it offers plenty of opportunities! Examining how to make a precise entry into the world’s fourth-largest healthcare market through MEDICAL JAPAN.
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From March 10 to 12, 2026, Japan’s largest comprehensive medical industry event—the Osaka International Medical Exhibition (MEDICAL JAPAN)—concluded successfully.
As a trusted global exhibition services partner, Jiayu International has once again helped its clients successfully enter this pivotal market. Although this year’s show may not be a “giant” in terms of the total number of exhibitors, the depth of its market insights, its high‑level professionalism, and the strategic opportunities it offers still make it well worth cultivating.
Since its inaugural edition in 2009, MEDICAL JAPAN has successfully reached its 12th iteration, with its scale and influence steadily growing to become a key benchmark for gauging the dynamism of the Asian healthcare market. Operating on a biannual touring model—spring in Osaka and autumn in Tokyo—the two concurrent exhibitions together attract…
More than 1,000 stores Exhibitor
and near 30,000 people Professional audience
On-site trade transaction value Repeated breakthroughs 130 million U.S. dollar
Even under this year’s circumstances, the Osaka edition consistently attracts approximately 350 exhibitors and over 10,000 high‑quality buyers, while the Tokyo event draws nearly 600 exhibitors and more than 15,000 visitors—clear evidence of its strong commercial appeal as Japan’s largest comprehensive medical trade show.
MEDICAL JAPAN is not only a trade platform but also a key Asian launchpad for cutting-edge medical technologies worldwide.
Over the past several editions, numerous industry-leading companies have showcased groundbreaking products here: from Huasheng Medical’s world‑first 5G‑enabled portable color Doppler ultrasound for remote consultations, to Jiufang Biotech’s second‑generation wireless ultrasonic surgical knife prototype, to Mai Medical’s intelligent perioperative temperature closed-loop management system, and even Leihu Medical’s “liquid exoskeleton” brace designed specifically to accommodate the hand morphology of Asian users.
These cutting-edge product offerings—spanning specialized care, smart technologies, age‑friendly solutions, and consumer‑oriented healthcare—are being unveiled here for the first time, firmly underscoring MEDICAL JAPAN’s strategic standing among the industry’s leading players. It is not only a gateway to Japan’s medical market, which exceeds US$262 billion annually, but also a trusted benchmark for validating product innovation in Asia’s premium segments and connecting with key distribution channels.
It’s not just the numbers that are changing.
It is also a window into quality and trends.
This year’s MEDICAL JAPAN has attracted hundreds of exhibiting companies from Japan, China, South Korea, Malaysia, and other countries and regions. Compared with previous editions, a notable change is the substantial increase in the number of specialized forums, which has risen to 31, covering… Cutting-edge issues such as healthcare digitalization, addressing population aging, infection control, and regenerative medicine. This marks the exhibition’s accelerated evolution from a product‑display platform into a hub for industry thought leadership and solution innovation.
On the visitor front, the event continued to attract over 10,000 industry professionals, primarily from Japan and neighboring countries, including importers, wholesalers, healthcare institutions, manufacturers, and representatives of trade associations. This underscores the exhibition’s strong regional appeal and its high‑value, efficient business‑matching capabilities.
It is particularly worth noting that: Among the Chinese exhibitors, there are both long-standing participants who have been present for many years and numerous newcomers making their debut in the Japanese market. This underscores that, even amid a complex international economic and trade environment, Japan’s robust demand for high‑quality medical devices, healthcare IT, rehabilitation and nursing products, and IVD solutions remains strong—making it an indispensable strategic priority for Chinese companies seeking to expand overseas.
Several Chinese companies have gone public.
Market Overview
Why pay attention to this market?
Data is the most compelling evidence.
A massive market, firmly among the global leaders: Japan’s healthcare market has consistently ranked among the world’s largest, with a projected size of approximately USD 262 billion in 2025–2026—its scale and potential are beyond question.
Clear demand and high import dependence: Japan’s medical device market is heavily reliant on imports, with robust demand across areas such as active pharmaceutical ingredients, traditional Chinese medicinal materials, basic consumables, home‑use medical devices, rehabilitation equipment, and mid- to low‑end diagnostic reagents. This presents clear opportunities for Chinese enterprises.
Social structures give rise to long-term growth opportunities: Japan is one of the countries with the highest levels of population aging in the world. The proportion of the population aged 65 and over has already approached 30%. The resulting demand for elderly care, rehabilitation equipment, telemedicine, health management, and related services is not only a major highlight at trade shows but also a rapidly expanding, high‑growth sector.
Jiayu Escort
Interpreting “Certainty”-Driven Services
Against the backdrop of an increasingly volatile international travel and business landscape, ensuring a successful exhibition presence is a true test of a company’s strength and its partners’ expertise.
Leveraging its decades‑long global service network and extensive local expertise, Jiayu International provides seamless support across all stages—visa coordination, itinerary planning, on‑site setup, and compliance assistance—ensuring that your exhibition team can focus entirely on market development and client engagement, free from any logistical concerns.
We firmly believe that true global service capability is not only demonstrated in times of prosperity, but more importantly, in complex environments, where it ensures… “Certainty” A timely help in times of need.
Jiayu’s Advantages
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Official direct connection, securing premium resources.
As an officially designated agent for numerous international trade shows, we provide direct access to event organizers, helping companies secure premium exhibition space. We offer end-to-end services, including booth registration, document submission, and compliance reviews, thereby mitigating risks associated with exhibition participation, reducing time and resource costs, and ensuring seamless entry—so you can focus on your business without worrying about cumbersome procedures or review delays.
Compliant manufacturing, showcasing brand strength.
Jiayu International collaborates with exhibitors to tailor booth designs that align with local aesthetic preferences, regulatory requirements, and exhibition objectives. We create displays that are professional, innovative, and highly functional, helping companies establish distinctive brand‑focused spaces that capture the attention of global buyers and industry professionals.
End-to-end coordination for worry-free travel.
In the travel‑services segment, Jiayu International provides end-to-end coordination for all aspects of its clients’ overseas participation—accommodation, meals, transportation, and translation—and has established a 24‑hour on‑site support system. From domestic group departures and international airport transfers to in‑event shuttle services and catering arrangements, as well as local emergency assistance, Jiayu International strives to cover every detail, delivering swift responses and efficient solutions to help companies close their most critical deals.
From East Asia to West Africa
Global network support for every step of your international expansion.
The Osaka Medical Exhibition is part of Jiayu International’s global medical exhibition network. We remain committed to integrating worldwide exhibition resources, supporting Chinese healthcare companies from market exploration through implementation, and helping them expand into every high-potential market around the globe.
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June 2–4, 2026, Lagos
This exhibition is a highly influential industry event in West Africa, opening a gateway for companies seeking to tap into the region’s emerging markets.
Click to read and unlock the next wave of growth opportunities!
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