Success Stories
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2026
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02
A Hundred Boats Race Against the Current, Panning for Gold in the Sands | Jiayu International Joins Nearly 100 Enterprises at Dubai’s Dual Exhibitions
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As the Spring Festival approaches, the festive atmosphere is growing stronger.
As travelers from all corners make their way home, some still choose to journey 6,000 kilometers away, seeking a voyage of opportunity beneath the Burj Khalifa.
From February 9 to 12, the Arab Health Exhibition in Dubai (WHX Dubai) opened with great fanfare. As the premier professional medical event in the Middle East and North Africa in terms of scale and influence, this exhibition has become a pivotal opportunity for Chinese medical companies to deepen their presence in the Middle Eastern market and seize a leading position on the global stage.
Beijing Jiayu International, as the organizer of this exhibition… Officially designated agent , joining forces with nearly a hundred Chinese medical‑tech companies to embark on an international mission (WHX Dubai and WHX Labs Dubai). Through end-to-end, meticulously tailored one-stop services, we are supporting China’s medical‑device manufacturers as they expand into the Middle East, unlocking global opportunities in this desert‑bound gem.
Middle East Summit
Unlock a New Track for Global Expansion
Global medical technology giants gather together.
As one of the world’s largest healthcare events, this exhibition has brought together companies from over 180 countries and regions in Dubai, spanning the entire industry chain—from medical equipment and devices to digital health and rehabilitation care. With a strong focus on cutting-edge areas such as AI-driven healthcare applications, minimally invasive surgical technologies, and digital solutions, it has established a premier platform for showcasing and trading global medical innovations.
4300+ Exhibitor
235k+ Professional audience
facilitate 2.57 billion U.S. dollar Business Cooperation and Transactions
Sheikh Mohammed personally visited the site.
Demand is surging, and the future looks promising.
Driven by both Saudi Arabia’s Vision 2030 and the UAE’s medical tourism strategy, the Middle East healthcare market is expanding at an annual rate of over 10%, with healthcare spending typically accounting for more than 5% of GDP.
Demand for high-end imaging equipment, minimally invasive interventional devices, and intelligent monitoring systems is growing at an annual rate of over 15%, while the current medical equipment market in the Middle East… 96% reliant on imports , providing Chinese healthcare companies with vast market opportunities.
This exhibition also features an “Intelligent Healthcare Technology Corridor,” inviting procurement managers from 53 ongoing medical‑city projects, with a combined procurement budget exceeding… 12 billion US dollars , becoming a strategic springboard for Chinese enterprises to access core Middle Eastern resources and achieve precise customer acquisition.
Worry-free exhibition participation
Focus your energy on closing deals.
Building a bridge of trust through professional services.
Cross-border participation in exhibitions: Details determine success or failure.
End-to-end support, with professionalism that delivers value.
During this trip to Dubai, Jiayu International provided nearly a hundred overseas‑expanding enterprises in the delegation with end-to-end, one-stop services—covering everything from application submission to booth dismantling.
We aim to empower businesses with a dedicated team, addressing the pain points and challenges of international trade show participation, so they can fully focus on networking and engaging with customers.
Official direct connection, securing premium resources.
As an officially designated agent, we liaise directly with the exhibition organizer to secure premium booth allocations for your company. We offer end-to-end services, including booth registration, document submission, and qualification review, helping you mitigate compliance risks, reduce time and effort, and ensure seamless entry—so you can focus on what matters without worrying about cumbersome procedures or audit hurdles.
Compliant manufacturing, showcasing brand strength.
Jiayu International collaborates with clients to design and execute exhibition setups, taking into account Middle Eastern aesthetic preferences, regulatory requirements, and display objectives. We create booths that are professional, innovative, and highly functional, helping companies establish distinctive brand‑focused spaces that capture the attention of global buyers and industry professionals.
End-to-end coordination for worry-free travel.
In the travel‑services segment, Jiayu International adopts a “group‑based service” model, providing end‑to‑end coordination for all aspects of overseas accommodation, meals, transportation, and translation for both exhibitors and visitors, while maintaining a 24‑hour on‑site support system. From domestic group departures and international airport transfers to in‑event shuttle services and catering arrangements, as well as local emergency assistance, Jiayu International strives to cover every detail, ensuring swift responses and efficient problem‑solving to help companies close their most critical deals.
Looking at the world
Seize growth opportunities
With hundreds of boats racing against the current, those who row hardest take the lead.
Gold is found in the sands; those who work hard prevail.
Kicking off 2026 with the Dubai International Medical Devices Exhibition, JiaYu International will continue to deepen its presence in the global exhibition services sector in the new year, focusing on the overseas expansion needs of Chinese enterprises and leveraging worldwide trade show resources. By refining its one-stop cross-border exhibition services, we aim to help more Chinese medical companies participate in international events with confidence, expand globally, and seize a competitive edge in the global healthcare industry.
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For detailed information about the exhibits and cutting-edge industry insights, please follow Jiayu International’s video channel and tune in to our “Corporate Interviews” series.
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