Brazil International Medical Equipment Exhibition (HOSPITALAR)

　　The Brazil International Medical Equipment Exhibition (HOSPITALAR) is the largest and most influential healthcare event in Latin America, widely regarded as a pivotal platform for global medical companies seeking to tap into the Brazilian and broader South American markets. In 2026, the exhibition will feature eight major specialized segments, covering medical consumables and devices, in vitro diagnostics and laboratory equipment, large- and medium-sized medical equipment, hospital‑supporting products, rehabilitation and orthopedic devices, emergency and transport equipment, and innovative medical technologies. The showcased offerings span cutting-edge, high‑tech R&D breakthroughs to clinically proven, practical solutions, systematically presenting end-to-end healthcare solutions that fully highlight the industry’s technological advancements and real-world application capabilities.

• Brazil’s medical device market is the largest in Latin America, with a population of 213 million. By 2030, the share of Brazilians aged 65 and older is expected to exceed 18%, directly driving growth in the market for chronic disease management devices, including those for cardiovascular and cerebrovascular conditions and diabetes. The government plans to connect 30% of public hospitals to telemedicine platforms by 2026, boosting the remote monitoring systems market to surpass US$1.8 billion.
• Brazil has substantial healthcare demand, which is expected to grow as the economy expands, the population ages, and public awareness of health care increases. The Brazilian government is committed to enhancing the quality and efficiency of medical services and fostering innovation and advancement in medical technology, thereby creating ample opportunities for the medical device market.
• Brazil is China’s largest trading partner in Latin America. Over the years, China has consistently maintained its position as Brazil’s top global trading partner. According to available data, bilateral trade between China and Brazil totaled US$188.17 billion in 2024, up 3.56% year on year, while from January to June 2025, bilateral trade reached US$83.37 billion, an increase of 3.2% compared with the same period last year, continuing to demonstrate a robust growth trajectory.
• The China–Brazil local-currency swap agreement, renewed in 2025 with a value of RMB 190 billion/R$157 billion, directly reduces transaction costs by 15%–20% and mitigates the risk of U.S. dollar exchange-rate volatility. Brazil’s National Strategy for the Development of the Health‑Economy‑Industry Complex calls for achieving 30% domestic production of essential medical equipment by 2026, and settling transactions in local currencies further streamlines capital flows for joint ventures.
• As the economic and trade hub of Latin America, São Paulo serves as a regional center for countries including Argentina, Bolivia, Chile, Colombia, Cuba, El Salvador, Mexico, Paraguay, Peru, Uruguay, Venezuela, and others.

Previous period data:

Exhibitor Origin Countries: 32 countries and regions 
Exhibitors: over 1,270 
Audience: 85,000+ 
Total exhibition area: 120,000㎡ 
Number of Chinese enterprises: 388 
Exhibition area of Chinese enterprises: nearly 5,500 square meters 
Professional conferences and forums: 30+ sessions

☆ Medical Products: Medical devices and instruments, medical consumables, medical dressings, surgical equipment, emergency medical equipment, diagnostic equipment and supplies, hospital beds, stretchers, ophthalmic instruments and equipment, otolaryngological equipment, dental equipment and supplies, medical reagents and related devices, healthcare products and medical apparatus, technical equipment for medical institutions and laboratories, medical information and technology exchange, cosmetic and plastic surgery instruments and equipment, and more.

☆ Analytical Instruments Optical analytical instruments, mass spectrometers, spectroscopes, chromatographs, electrochemical analyzers, radiation‑based analyzers, thermal analyzers, various portable instruments, surface analysis instruments, nuclear analysis instruments, elemental analysis instruments, process analyzers, compositional analysis instruments, injection‑type analyzers, and other general‑purpose analytical instruments;

☆ Experimental equipment: Laboratory instruments and equipment, laboratory automation and accessories, optical instruments and equipment, microscopes, optical image processing, electronic measuring instruments, multimeters, oscilloscopes, electron probes, electronic simulation systems, microcontroller development systems, image analysis and processing systems, testing instruments and devices, laboratory upgrading and renovation technologies, consumables, and related software, among others;

☆ Pharmaceutical Equipment: Pharmaceutical manufacturing equipment and technologies, pharmaceutical packaging equipment, pharmaceutical packaging materials, pharmaceutical production systems, and cleaning‑disinfection preparation systems, among others;

☆ Household health products and small health devices: Home health care products, small household diagnostic, monitoring, and therapeutic devices, rehabilitation and physiotherapy equipment and supplies, electronic medical instruments, dental instruments, hospital office supplies, and sports medicine products.

1. Complete the exhibition application form, ensuring that all information is accurate and error-free. 
2. Confirm the booth information, sign the exhibition contract, and pay the relevant fees as stipulated in the contract. 
3. Handle matters related to booth registration, banner board production, the exhibition catalog, rental of exhibition equipment and booth construction, as well as exhibit transportation. 
4. Prepare exhibition materials such as brochures, posters, and business cards. 
5. Confirm the list of exhibitors and coordinate their exhibition schedules. 
6. If a visa is required, promptly arrange the necessary visa procedures for all exhibition participants. 
7. During the event, systematically advance all exhibition-related tasks to ensure the project is successfully implemented. 
8. Upon completion of the project, arrange for the issuance of invoices.