Turkey International Medical Devices, Diagnostic Laboratories, Pharmaceuticals and Rehabilitation Exhibition (Expomed Eurasia)

The Istanbul International Medical Fair in Turkey boasts a history spanning more than 30 years, making it the country’s sole and the region’s largest medical trade show. Each year, it brings together the latest innovations in medical technology and healthcare services. The fair fosters engagement with industry-leading companies, creates opportunities for forging new partnerships, and supports attendees in sharing cutting-edge knowledge and expertise. 
The exhibitors at the Istanbul International Medical Fair in Turkey cover a wide range of sectors, including medical devices, laboratory technologies, hospital equipment and management, medical consumables, plastic surgery, physiotherapy and rehabilitation, as well as over-the-counter pharmaceutical products. The event not only enables visitors to explore innovative solutions in the healthcare field and gain insights into the future of the industry, but also provides participating companies with an efficient trade platform to enter new markets, connect with customers worldwide, and forge new business partnerships. 
In 2026, the 33rd Istanbul Medical Exhibition in Turkey will uphold its tradition as Turkey’s oldest and only medical trade fair, continuing to drive the ongoing development of the healthcare sector.

• Turkey is one of the few countries permitted to host trade fairs in the region.
• Turkey straddles both Asia and Europe, serving as a vital link between the two continents. Situated at a strategic crossroads of Eurasia, it boasts convenient transportation, making it easy for exhibitors and visitors from around the world to attend trade shows. Surrounded by numerous countries and regions with significant healthcare market potential—such as the European Union, Russia, and the Commonwealth of Independent States—the exhibition can extend its reach into these markets, offering medical companies broader opportunities for market expansion.
• Turkey’s visa-free entry policy for the Middle East and Russia provides Expomed Eurasia exhibitors with a platform and opportunities to meet clients from these regions and explore new business prospects.
• Turkey’s medical equipment market is expanding rapidly, exhibiting strong growth and emerging as one of the world’s key emerging markets. The country’s imported medical equipment market is valued at USD 2.2 billion and has been growing at an annual rate of 12% to 14% in recent years. Meanwhile, medical tourism in Turkey is also booming: in 2024, it provided healthcare services to more than 1.5 million international patients, generating approximately USD 3 billion in revenue. By 2030, the sector is projected to reach a target of USD 20 billion in medical tourism income. This substantial market demand has attracted numerous medical companies and professionals, providing a solid foundation for medical trade shows.
• Turkey’s medical device market is 70% dependent on imports, with the main supplier countries being Germany (22%), China (18%), the United States (15%), and Japan (12%). The Turkish medical device sector is undergoing a transition from import reliance to indigenous innovation; in 2024, its market size surpassed US$5 billion, and it is projected to rank among the world’s top twenty markets by 2029. 
  
  
   
   

Data from the previous exhibition: 
Exhibitors: Over 630 exhibiting companies 
Chinese exhibitors: 180+ 
Audience: 22,591 people 
Exhibitor origins: 33 countries 
Audience origin countries: 129 countries

Electronic medical devices and medical technologies: Medical electronic instruments, medical ultrasound equipment, medical X-ray devices, medical optical instruments, dental equipment and materials, orthopedic devices and consumables, operating room, emergency room, and clinical examination room equipment and instruments, single-use medical supplies, medical dressings and sanitary materials, various surgical instruments, hemodialysis equipment, anesthesia and respiratory equipment, as well as products related to hospital construction and medical facility management. 
Laboratory Equipment and Technology: Testing and analytical instruments, diagnostic equipment, reagents and consumables, laboratory equipment and instruments, single-use medical supplies, medical dressings and sanitary materials, biological products, and more. 
Rehabilitation Therapy and OTC: Medical and health-care equipment and supplies, traditional Chinese medicine–based medical instruments and rehabilitation devices, home health‑care products and consumables, small household diagnostic, monitoring, and therapeutic devices, rehabilitation and physiotherapy instruments and supplies, electronic medical devices, dental instruments, hospital office supplies, and sports medicine products.

1. Complete the exhibition application form, ensuring that all information is accurate and error-free. 
2. Confirm the booth information, sign the exhibition contract, and pay the relevant fees as stipulated in the contract. 
3. Handle matters related to booth registration, banner board production, the exhibition catalog, rental of exhibition equipment and booth construction, as well as exhibit transportation. 
4. Prepare exhibition materials such as brochures, posters, and business cards. 
5. Confirm the list of exhibitors and coordinate their exhibition schedules. 
6. If a visa is required, promptly arrange the necessary visa procedures for all exhibition participants. 
7. During the event, systematically advance all exhibition-related tasks to ensure the project is successfully implemented. 
8. Upon completion of the project, arrange for the issuance of invoices.